Cognitive Dissonance

Key Takeaways · Cognitive dissonance occurs when a person believes in two contradictory things at the same time · Within investing and in other areas, failing

Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology It has gen- erated hundreds and

cognitive dissonance Cognitive dissonance refers to the discomfort a person feels when experiencing conflicting thoughts, beliefs, ideas, attitudes, information, or behaviors

cognitive dissonance The phenomenon of cognitive dissonance often strikes in times when we least expect It is a