Attribution Theory

What is attribution in marketing? attribution ˌætrɪˈbjuʃən · noun assigning to a cause or source “the attribution of lighting to an expression of God's wrath” “he questioned the attribution of the attribution Attribution Defined Attribution is the analytical practice of determining which marketing tactics such as channels and messages, are contributing to business

attribution Attribution bias implies that managers may make incorrect assumptions about the causes of success or failure, which can lead to poor decision